Georgetown/Scott County Tourism Wins Big with Three Award-Winning Campaigns

Wednesday, November 20, 2024

Georgetown/Scott County Tourism proudly celebrates its recent recognition for outstanding marketing and promotional efforts, winning accolades for three exceptional campaigns:

• “That’s Georgetown, KY for Ya”
• Bluegrass Region Joy Ride Campaign (16 Destinations)
• Kentucky After Dark (21 Destinations)

These award-winning initiatives underscore the creativity, collaboration, and dedication of the Georgetown/Scott County Tourism team in showcasing the charm, attractions, and experiences that make Georgetown and the Bluegrass Region premier travel destinations.

“That’s Georgetown, KY for Ya”

This campaign stood out for its striking visuals, which are set to anchor future marketing efforts. The graphics will feature prominently on Georgetown’s revamped website, brochures, and promotional materials, offering a fresh and engaging representation of the town’s unique character and appeal.

Bluegrass Region Joy Ride Campaign

The Joy Ride campaign was a collaborative effort involving 16 counties: Anderson, Bourbon, Boyle, Clark, Fayette, Franklin, Garrard, Harrison, Jessamine, Lincoln, Madison, Mercer, Nicholas, Scott, and Woodford. This regional partnership celebrated the best of the Bluegrass, showcasing each county’s distinctive offerings. The campaign achieved an impressive 777 million media impressions and reached 18.4 million media IMPs, positioning the Bluegrass Region as a must-visit destination.

Kentucky After Dark

This campaign spotlighted 21 destinations, including Beattyville-Lee County, Brandenburg-Meade County, Cadiz, KY, Franklin-Simpson County, Cynthiana-Harrison County, and many more. Focused on Kentucky’s mysterious and after-hours attractions, “Kentucky After Dark” achieved 1.7 billion impressions and generated $16.08 million in earned media value, drawing attention to the state’s rich folklore and paranormal experiences.

Capturing the Spirit of Kentucky

• “That’s Georgetown, KY for Ya” embodies Georgetown’s blend of small-town charm and modern allure.
• The Bluegrass Region Joy Ride Campaign highlights the region’s breathtaking landscapes and adventurous spirit.
• Kentucky After Dark delves into the state’s captivating stories, legends, and after-dark experiences.

“These awards are a testament to the incredible team behind Georgetown/Scott County Tourism, as well as our collaborative partnerships with neighboring communities,” said Lori Saunders, Executive Director of Georgetown/Scott County Tourism. “We’re thrilled to see our campaigns resonating with visitors and earning recognition at such a high level. It’s a win for our team and everyone who loves Georgetown/Scott County, the Bluegrass Region, and the Commonwealth of Kentucky.”

These campaigns reflect Georgetown/Scott County Tourism’s innovative approach to promoting the area’s culture, history, and attractions. The awards are a testament to their commitment to driving tourism and elevating the region as a top travel destination.